postheadericon 7 Stats That Show Why You Should Invest in Email Marketing

Email is still one of the most cost efficient ways to boost sales, leads and brand recognition. It’s one of the most utilized among many marketing professionals and has potential to vastly improve business practices. Unfortunately, not everyone is convinced to put money in email marketing campaign services. Here are seven reasons why you should consider investing in this method.

1. Higher Return on Investment

The average ROI for email marketing is approximately 3800 percent. Although this depends greatly on products, services and industry, the returns are simply worth the investment. With the right niche, email alone has potential to increase income exponentially especially when combined with other strategies.

2. Readers Are More Likely to Share

Subscribers to email lists are often three times more likely to share content across other platforms. This gives you access to potential consumers who may not know your business exists. Essentially, you’re turning a large portion of your subscribers into your own personal army of marketers without spending extra money.

3. Preferred Promotions through Email

Almost three out of four people prefer to receive promotional content through email. This is much higher than the one out of five who prefer to receive promotional content through social media. Even though many people simply delete email messages periodically, they will stay subscribed because they feel a connection to the business and periodically read through promotional email.

4. More Likely to Inspire Reoccurring Sales

Approximately 81 percent of online consumers are more likely to make future purchases thanks to targeted email. These messages are based on the shopper’s interest and past purchases at any given eCommerce site. This increases the likelihood of creating a residual income from buyers who find value in the products of the online store.

5. Driving More Conversions

Email marketing campaigns has a higher conversion rate than social media and search engine optimization. For one thing, the messages target those who are not actively searching for goods who may already be interested in making a purchase.

6. Engaging More People Online

Approximately 92 percent of adults on the Internet use email. Of those people, 61 percent of them use it on a daily basis. It’s a common form of communication that millions of people prefer as opposed to things like telemarketing platforms. If your organization offers goods and services globally, even a fraction of a percent of people reading the message could mean millions of potential customers.

7. Email Acquires More Customers than Social Media

Social media is an important facet to any business marketing campaign. The sheer number of users alone makes it a system that all organizations should engage. However, stats show that social posts pale in comparison to messages through email. Although social campaigns are still important, email is 40 times more effective when it comes to engaging consumers.

There is an abundance of data from studies and statistics that demonstrate how effective email marketing is for almost any business. Regardless if you operate a small out-of-the-basement eCommerce site or in command of a corporate empire, email is an excellent solution for engaging consumers.

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