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postheadericon 7 Stats That Show Why You Should Invest in Email Marketing

Email is still one of the most cost efficient ways to boost sales, leads and brand recognition. It’s one of the most utilized among many marketing professionals and has potential to vastly improve business practices. Unfortunately, not everyone is convinced to put money in email marketing campaign services. Here are seven reasons why you should consider investing in this method.

1. Higher Return on Investment

The average ROI for email marketing is approximately 3800 percent. Although this depends greatly on products, services and industry, the returns are simply worth the investment. With the right niche, email alone has potential to increase income exponentially especially when combined with other strategies.

2. Readers Are More Likely to Share

Subscribers to email lists are often three times more likely to share content across other platforms. This gives you access to potential consumers who may not know your business exists. Essentially, you’re turning a large portion of your subscribers into your own personal army of marketers without spending extra money.

3. Preferred Promotions through Email

Almost three out of four people prefer to receive promotional content through email. This is much higher than the one out of five who prefer to receive promotional content through social media. Even though many people simply delete email messages periodically, they will stay subscribed because they feel a connection to the business and periodically read through promotional email.

4. More Likely to Inspire Reoccurring Sales

Approximately 81 percent of online consumers are more likely to make future purchases thanks to targeted email. These messages are based on the shopper’s interest and past purchases at any given eCommerce site. This increases the likelihood of creating a residual income from buyers who find value in the products of the online store.

5. Driving More Conversions

Email marketing campaigns has a higher conversion rate than social media and search engine optimization. For one thing, the messages target those who are not actively searching for goods who may already be interested in making a purchase.

6. Engaging More People Online

Approximately 92 percent of adults on the Internet use email. Of those people, 61 percent of them use it on a daily basis. It’s a common form of communication that millions of people prefer as opposed to things like telemarketing platforms. If your organization offers goods and services globally, even a fraction of a percent of people reading the message could mean millions of potential customers.

7. Email Acquires More Customers than Social Media

Social media is an important facet to any business marketing campaign. The sheer number of users alone makes it a system that all organizations should engage. However, stats show that social posts pale in comparison to messages through email. Although social campaigns are still important, email is 40 times more effective when it comes to engaging consumers.

There is an abundance of data from studies and statistics that demonstrate how effective email marketing is for almost any business. Regardless if you operate a small out-of-the-basement eCommerce site or in command of a corporate empire, email is an excellent solution for engaging consumers.

postheadericon Building an Impressive Gun Collection

Many gun owners have collections that feature a variety of firearms. Collecting guns can be a hobby, and shooting guns at a range can be an enjoyable way to spend time with friends or family. There are plenty of ways that you can build a gun collection that you will enjoy showing off to other collectors.

Search Online
While local shows may offer a selection of firearms, you can also find rare items online. These special finds can add to the value of your collection, and you may be able to find pieces online that you cannot find anywhere else. Consider searching online for the guns that you have not been able to find at local firearm suppliers. Purchasing a new firearm can be an exciting process, and an online search can be a quick way to find out about new firearm offerings.

Consider Options
If you primarily purchase your firearms for target shooting, then you may want to consider an expansive pistol collection. Pistols can be easier to handle than other guns, which makes them ideal for a fun day of shooting at the range. Rifles can be ideal when you are hunting for sport. If you have an upcoming duck or deer hunt planned, then you may want to consider finding a new rifle for your adventure. When you are considering firearm purchases, think about the activities that you enjoy most. This will help you decide which purchases fit you best.

Make Your Selection
If you do not have the extra money available when you make your decision, then you may want to consider purchasing from a vendor who offers firearms financing. A payment plan will offer you the flexibility to enjoy your new firearm while you make payments toward the balance. This can help you enjoy days at the range and hunting trips as soon as you find the gun you want to add to your collection.

Hunting and target shooting are fun hobbies that you can enjoy on your own or with others in your life. Finding and financing a firearm will help you enjoy your time at the range or on a hunting trip.

postheadericon Three Things to Keep in Mind When Buying Your First Handgun

There is a wide range of handguns on the market. An example of this can be seen at http://grabagun.com/smith-and-wesson/. Some of them are more appropriate for a novice gun user, while others are more appropriate for those with a lot of experience. There are, however, a few considerations before buying your first handgun. The following are three of the most important.

Get basic instruction on using the gun
Regardless of the particular model and caliber you choose, it is imperative that you receive instruction on how to use the specific handgun you have purchased. Much of the instruction on the use of the gun will apply to all handguns, but certain guns will have idiosyncrasies that apply to only that particular gun. Every gun owner needs to know how to load their gun and use any all all features of the gun.

Locate a nearby shooting range
Make sure you have access to a local shooting range for target practice. It is important to fire your weapon for two reasons. The first is so you will know the feel of your weapon. If you have never fired a handgun before, you may be surprised at the recoil they have. A shooting range will allow you to get used to the feel of firing the weapon. Secondly , you can practice shooting. If you can’t shoot your gun straight, there really is no point in having it. You don’t need to concern yourself with becoming a marksman, but you need to be able to hit a target.

How will you store your gun
You need to be able to have access to your gun in an emergency, but you cannot allow it to be easily accessible to others in your home. If you live alone, you still may want to think about this issue, because you can have visitors to your home. The gun must be stored safely, but it must also be secured from tampering by children. There are various security devices for handguns as well as gun safes to consider.

After thinking through the above three ideas, you need to spend some time shopping around for a good price. The market for handguns is competitive, and if you take the time to shop for the type of gun you want, you will likely find a good deal and save a significant amount of money. Remember, there is a large selection online, so compare prices on the Internet with what is offered locally.

postheadericon Why You Need A Semi-Automatic Rifle

You are at home enjoying yourself on the sofa. The TV is blaring the latest news about Ebola. The kids are all upstairs playing video games. Your wife is in the kitchen, humming to herself while she brews a cup of coffee. The bag of potato chips at your side still has plenty of the tasty little golden nuggets inside. Everything is quiet and peaceful…but it all ends. Quite suddenly, a volley of blows resounds off the slider in the family room behind you. The kids upstairs, plugged into their headphones, don’t hear it. Your wife thinks it’s something from TV. The shower of blows continues, and you leap up from the sofa in a panic just as the door yields up the ghost and three large men in black jackets come leaping in with handguns. You dart into the kitchen and tow your protesting wife up the stairs into the bedroom. You grab your semi-automatic AR-15 off of its hooks in the closet and crouch near the top of the staircase. You can hear the thugs, obviously drunk, singing songs and smashing things as they come towards the stairway. “Stop!” You yell. “Stop or I will shoot!” Shouting oaths, the thugs rush towards you, firing their guns. Your only hope of survival is to shoot back. Bang! Bang! Bang! With howls, the thugs drop down, severely handicapped. Your semi-automatic rifle has saved the day.

While you may never find yourself in a survival situation such as the one above, owning a semi-automatic rifle can be a very good idea, particularly in today’s world with so many shootings happening on a weekly basis. There have been many instances recently which demonstrate that the ownership of a semi-automatic rifle has saved lives.

Knowing how to safely care for a powerful weapon such as an AR-15 (one of the most popular semi-automatic rifles) is essential both to your well-being and that of your family. An exposed weapon serves as a temptation to curious children and potential thieves. Always keep your rifle stored in a case, preferably one with a lock.

After shooting your rifle, always wipe it down with an oiled rag. Applying gun oil to the metal parts is also a good idea.

If you are storing your rifle for a lengthy period, try to keep it in a hard gun case. Soft gun cases absorb moisture from the air and can transfer the dampness to your weapon.

You can find out more about semi-automatics at: http://grabagun.com/firearms/rifles-for-sale/semi-automatic-rifles-for-sale.html

postheadericon Methods of Protecting Military Bases

For obvious reasons, military bases need the most advanced security systems and defense mechanisms in the world to protect them from any type of threat or intruder. In today’s dangerous world, the military must be prepared for anything. This means taking care to protect their bases from possible attack from a wide range of methods. The military hired various companies to design the security methods they use. These are constantly being updated to stay one step ahead of terrorists and other people who would want to break into or destroy a military base. Here are some of the most popular methods of protecting military bases, some of which are made by Gibraltar US.

1. Security fencing

There are many different types of fencing to choose from when you are trying to protect a building from being broken into. Security fencing is special because it is designed with the purpose of being difficult to climb. It does not offer anything that could be used as a possible foothold, which someone would need if they were going to attempt to climb the fence. These fences are often electrified, although that is at the discretion of the military installation that is using it. Whether or not the security fence is electrified will often depend on the sensitivity of the materials being stored on the base. Security fences are incredibly strong, preventing them from being easily broken down by a vehicle that is being driven at a high rate of speed. This is critical to ensure that the facility is protected against potential suicide attacks.

2. Anti-ram vehicle barriers

This type of barrier comes in many different styles. You will see this type of barrier protecting most of the world’s most important buildings. As you might know from the name of these barriers, they are designed for the sole purpose of preventing a vehicle being driven at a high rate of speed from being able to ram its way through a security perimeter. Some of these barriers rise up from the ground when they are activated. They can then be lowered to allow authorized vehicles to gain access to the premises. These barriers are made from the strongest materials. They need to be incredibly strong in order to ensure that they will be able to stop very large and powerful vehicles, such as massive trucks or Hummers. While most of these barriers are designed to be temporary and portable, there are also several varieties that are made to be permanently fixed to the ground.

3. Radiation detectors

All military bases are outfitted with advanced radiation detectors so they they will have advance warning if someone is trying to smuggle a bomb into the facility with the intention of detonating it. These detectors will be able to identify any radioactive object when it is still very far away from the base, allowing personnel to prepare themselves and set up a game plan about what to do next.

4. Infrared detection systems

These are vary useful for determining if a person is being smuggled into a facility. These systems will detect the heat signature of a person who is hiding in a vehicle while they are trying to sneak past a security checkpoint. These are very similar to the devices that are commonly used at many border checkpoints around the world.

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